Two-thirds of Americans believe that domestic violence is a serious problem, yet just more than 1 in 3 have ever talked about it. Allstate Foundation Purple Purse is making it fashionable to talk about domestic violence and the financial abuse that traps women in abusive relationships. The program ignites fundraising for more than 140 national, state and local domestic violence organizations. Funds raised will support life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families. Allstate Foundation Purple Purse aims to break the cycle of violence in our nation – one family at a time.

Domestic violence affects one in four women in her lifetime1 – that’s more women than breast cancer, ovarian cancer and lung cancer combined. Most people think only of physical abuse when they consider domestic violence, yet financial abuse happens in 98% of all cases of domestic violence2. Domestic violence and financial abuse often go hand-in-hand, but nearly 8 in 10 Americans have not heard about financial abuse as a form of domestic violence. The number one reason domestic violence survivors stay, leave or return to an abusive relationship is that they don’t have the financial resources to break free.

Visit at Purplepurse.com.

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