As Apple invests in tech startups and new data centers, now it’s also spending money on trees. The tech giant just helped buy 36,000 acres of forest in Maine and North Carolina through a partnership with the nonprofit The Conservation Fund.
Why invest in trees? The company uses a vast amount of paper in packaging, and wanted to find a long-term sustainable source for it—and a way to help protect those resources. Though Apple wouldn’t disclose the exact amount of paper they use, Lisa Jackson, the company’s VP of environmental initiatives, writes that the amount the two forests can produce is only equal to half of the virgin fiber used to package the iPhone, iPad, iPod, Mac, and Apple TV last year.
(Read article at fastcoexist.com)